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Banner for The Morbid Tourist, featuring three skull icons and the tagline Your Ultimate Guide to Spooky Travel in Britain & Beyond, with four travel photos displayed on the right side.

The Morbid Tourist

Your Guide to Spooky Travel in Britain & Beyond 

Privacy Policy

Last updated in August 2024.

Who we are

My name is Louise and I own The Morbid Tourist. My website address is https://www.themorbidtourist.com. Privacy information is controlled by Louise who can be reached at hello@themorbidtourist.com.

What Data We Collect and Why

We collect personal information that you provide to us, including:

Opt-In To Email Newsletters:

When you opt-in to receive our email newsletter, we will collect the data shown in the sign-up form, such as your name and email address.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our website.

Data collected for Analytics – Google Analytics & Microsoft Clarity

We use both Google Analytics and Microsoft Clarity to record information about the pages a user has seen, for example the URL of the page, time of day, device used, user journey, etc. The information that we collect is anonymised and sent to Google Analytics/Microsoft Clarity. Google Analytics mainly uses first-party cookies to report on visitor interactions on this website.

Users may disable cookies or delete any individual cookie from your browser settings tab.

In addition, Google Analytics supports an optional browser add-on that – once installed and enabled – disables measurement by Google Analytics for any site a user visits. Note that this add-on only disables Google Analytics measurement.

Google Analytics also collects Internet Protocol (IP) addresses to provide and protect the security of the service, and to give website owners a sense of which country, state, or city in the world their users come from (also known as “IP geolocation”). See this page for Google Analytics security and usage of data: https://support.google.com/analytics/answer/6004245

Data for Tracking Readers

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice pop-up when you first enter the site.

If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Who We Share Your Data With

The data collected may be shared with service providers and others who help with our business operations and assist in the delivery of our products and services including, but not limited to:

  • application development,
  • site hosting,
  • maintenance,
  • data analysis,
  • infrastructure provision,
  • IT services,
  • customer service,
  • email delivery services,
  • marketing,
  • analytics, and
  • enforcement of our Terms of Service Agreement and other agreements;
  • Other users of the site to identify you to anyone to whom you send messages or make comments through the Services;
  • Persons or entities with whom you consent to have your Personal Data shared;
  • Third parties in order to prevent damage to our property (tangible and intangible), for safety reasons, or to collect amounts owed to us;
  • Third parties as we believe necessary or appropriate, in any manner permitted under applicable law, including laws outside your country of residence.

We do this to:

  • comply with legal process;
  • respond to requests from public and government authorities, including public and government authorities outside your country of residence;
  • enforce our Terms of Service Agreement and other agreements;
  • protect our operations;
  • protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others;
  • allow us to pursue available remedies or limit the damages that we may sustain. 

We will never sell, rent, or lease your Personal Data to a third party.

How Long we Retain Your Data

If you leave a comment, the comment and its metadata are retained for one year. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Analytics data is retained indefinitely.

Contact forms are held for one year.

For all other services, we will retain your Personal Data for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Protection of Personal Data

We use reasonable and appropriate physical, electronic, and administrative safeguards to protect personal data from loss, misuse and unauthorised access, disclosure, alteration and destruction, taking into account the nature of the Personal Data and risks involved in processing that information.

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Categories

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